We are the official lifestyle and apparel brand for
Lewis Smith Lake, Alabama.
We created Smith Lake's very first souvenir tee-shirt
back in 2012 and the rest is history!
Our Story
How it all started...
Back in 2012, the Edwards family was on the way home from a beach trip when twelve-year-old Brooke asked her parents why there were so many souvenirs and tee-shirts for the beach, but none for Smith Lake.
Melinda, her mother, jokingly said that she should make some herself.
And that is precisely what Brooke did. At the ripe old age of twelve years old, Brooke Edwards created the very first line of Smith Lake tee-shirts.
The rest is history!
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When you buy from
The Lake Co.
you arent just purchasing a tee shirt, you are supporting the dream of a young entrepreneur to help Smith Lake lovers show their love of the lake through the clothing they wear.
Brooke Edwards
Founder and Owner,
The Lake Co.
The Lake Co. was founded in 2012 by a twelve-year-old girl who just wanted to buy herself a car.
Now, a few years and a few product lines later, this small project
has expanded into a large-scale company that reaches lakes all over the Southeast.
Our flagship lake is Smith Lake, AL which was the first lake that embraced our products and the dream of a young girl.
This company was originally named Smith Lake Life and, with the expansion of the company and the addition of products, was re-named The Lake Co. We worked for a couple years only with Smith Lake but are now expanding every year to reach more and more lakes across the United States and spread our love of -and pride in- our lakes.
Brooke, our founder and CEO, works closely with her mother, Melinda Edwards, to run this company. The Edwards are residents of Cullman, Alabama and spend their free time on Smith Lake: either boating, swimming, skiing, or simply taking in the natural beauty of the lake. Brooke currently attends The University of North Alabama and is pursuing a degree in Business Marketing and plans to return home to beautiful Smith Lake when she graduates to continue to grow this company.